Practice writing headlines that grab attention, subheadings that maintain interest, and calls-to-action (CTAs) that drive clicks. Study classic advertising campaigns to learn how masters like David Ogilvy or Shirley Polykoff used language to sell products. And then of course you can add in any other relevant writing samples you have that showcase your skills and abilities.
Join Copy That!’s Discord Server and get your copy reviewed by working copywriters
Positioning yourself as an authority in one or two niches can help you stand out amongst the competition. Choose an industry or sector that aligns with your interests or experiences, and build your personal brand to reflect this area of expertise. As long as you do it with tact and don’t expect anyone to owe you anything, then there’s nothing wrong with rifling through your contacts to find potential head starts. If you live somewhere with a lively local economy, don’t underestimate the power of landing copywriting gigs closer to home. You can land retainer work of course, but they’re also just great for getting your feet wet and stocking up on real portfolio pieces and testimonials. Much like using job sites, you can make pitching to local businesses work for you beyond the traditional CV-send and crossed fingers.
copywriting skills you need to succeed
Be active in communities, engage with people, and take a genuine interest in the lives and work of others. And as with pitching on Upwork, you can go above and beyond by providing detailed audits, suggestions, and cover letters to your target clients. Once Copywriter (EN) job you have this feedback, use it to re-write your spec piece as well as you can. Remember, if you’re a complete beginner, expect some tough criticism. You need to be told directly what works and what sucks about your copy.
What to Look for in Copywriting Courses
Build all the necessary pages — the About Us, Services, and sales pages — on your own. Getting organized right from the start is an important step for any beginning copywriter. It can get busy quickly and juggling multiple projects for various Web development clients is key, especially to make sure you stay on deadline.
