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You’re a professional. You know your stuff. You’ve gained a great reputation with your clients and are experiencing a steady stream of referrals. Why bother writing? Right just add one other thing the proverbial to-do list?
one step people often fail give some thought to is effect of the writing papers. There are two elements to the media. The the loading. Is your communication electronic or does it include on pages? Is it an e-mail, forum posting, newsletter, paper mail, printed book, magazine article or another type? How will it be distributed, might it be e-mail, website, postal service, flyer, from a package, other people. Consider how each of these will influence the perceptions of your reader. Is the writing one of many messages being received all however or will the reader just receive yours? What sort of papercoach the reader be, when, and in what frame of mind is he going to or she be when your written communication is received?
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