Perform an SEO audit 16 steps checklist to better rankings

There are many tools you can use to perform the items in this checklist. Some of the most popular SEO auditing tools include Screaming Frog SEO Spider, Sitebulb, Lumar, Semrush, Ahrefs, and Google Search Console. Page speed is vital—especially after Google dropped its Speed Update and Page Experience Update. Anyone using a phone to look for stuff on the internet isn’t going to wait around https://seo-anomaly-rocket.online/france/seo-anomaly-fr-28/ for a slow-loading site.

White Label  SEO Reports

seo audit

By refocusing your SEO strategy on more valuable keywords, you increase your ranking in search results for these keywords. For example, if you sell pellet stoves for mobile homes and RVs, the keyword, “mobile home pellet stove,” is probably valuable to your company. Your report also provides insight into the performance and usefulness of those keywords. For example, maybe you rank well for a keyword, but it drives almost no traffic to your website. That may result in your team optimizing for a different keyword that offers more valuable traffic. The goal of auditing your site’s user experience (UX) is to identify friction points and optimize them so users can effortlessly find what they’re looking for.

seo audit

By making changes to the most egregious items from your SEO audit, we can typically expect to see results faster.. It’s an excellent and convenient tool for running standard SEO audits – and it generates intuitive reports that allow us to track how your SERP positions change over time. The Moz Keyword Explorer is one of the best keyword research tools available, helping us understand your strategic objectives and make recommendations for your campaign. Collectively, these metrics can help us understand where your website currently stands in speed and performance – and how to fix it, if necessary.

seo audit

The Future of B2B Social Media Marketing: Trends and Predictions for 2025 and Beyond

seo audit

If you’re interested in exploring Core Web Vitals of a single page, navigate to the Page Audit section and access the Technical Audit tab. Before you choose any of these solutions, I recommend checking each orphan page with Google Analytics to see if it gets traffic. Once the crawl is complete, you’ll see orphan pages marked with grey nodes in the site structure.

seo audit

When you provide your audience with relevant and direct information, you have a better chance of appearing in the featured snippet. This is a block of text that appears at the top of the search results. By analyzing the competition, you’ll have a better idea of how you can help your site stand out and outperform them in search results. This trick will help you see which pages are indexed and which ones are skipped. It’s an efficient way to help index your pages, which will improve your SEO. With Google Analytics on all of your pages, you can move to the next step of a site audit.

If you’re facing any of these issues and haven’t performed an SEO audit in the last six months, it’s a good time https://seo-anomaly-local.online/italy/seo-anomaly-it-4/ to run one. Check your backlinks and their value, see competitors’ backlinks and new & lost links. A high bounce rate or a generally poor experience causes your site to lose relevance for Google.

  • Remember, 75 percent of users stick to the first page of search results.
  • For this step, I recommend using a dedicated SEO crawling tool.
  • This means that mobile-friendly sites rank higher in search results.
  • These issues can lower your website’s rank, reduce visitors, and stop growth.
  • These are the sponsored results you often see above the organic listings.

Begin by examining your competitors’ backlink profiles using a backlink checker tool. Look for patterns in their backlinks, such as specific websites or types of content that frequently link back to them. A key https://seo-anomaly-backlinks.online/italy/seo-anomaly-it-15/ strategy is to analyze your competitors’ keyword profiles.

In this article, we’ll teach you how to do SEO on your own – even if you have zero prior experience…. Auditing keyword usage and density means assessing keyword frequency and distribution for natural, relevant, and effective SEO optimization. Audit headers by having one H1 tag per page, reflecting the main topic and keywords. Header tags (H1 to H6) are HTML elements structuring content with headings and subheadings. They guide users in gauging a page’s relevance to their query. Meta descriptions are HTML summaries of web pages, shown below title tags in https://seo-anomaly-forge.online/france/seo-anomaly-fr-12/ search results.

SEO tools provide valuable insights into your site’s health, help identify issues, track rankings, and optimize content. By analyzing their keyword targeting, backlink profile, content quality, and technical SEO (such as site speed and mobile optimization). Mobile devices are accounting for a significant portion of internet traffic (62% in Feb 2025), so it’s essential to make sure your website is mobile-friendly.

Orphaned pages are pages that are not linked from anywhere else on your website. Since Google finds and index pages via links, it is important to make sure pages can be found by optimizing internal links. Furthermore, in your crawl results it will show you how many links are https://seo-anomaly-sphere.online/france/seo-anomaly-fr-33/ pointing to each page and how many are pointing out to other pages (inlinks and outlinks).